We understand the importance clear communication between the customer and brand in-store. We define a messaging and visual hierarchy which ensures that key messages and graphics are appropriately communicated from a distance, when approaching category and at shelf.
We are able to create seasonal content which ensures a brand’s message resonates with shoppers throughout the year, with a tone of voice which reinforces the bond between customer and brand. We ensure that shopper communications are tailored to meet the needs and expectations of target customers and leverages key points of brand differentiation to drive sales.
We are specialists in bringing market leading strategic retail insight to brands. We conduct shopper research in global markets to provide qualitative data and use our extensive experience in the retail sector to qualify our strategic recommendations.
We understand that the shopper journey does not start and end in-store. We are experts in utilising an omni-channel approach to the customer journey in order to craft an holistic path to purchase. Our aim is to ensure that customers have fulfilling and valuable experiences in-store leading to increased productivity, buyer reassurance and tangible post-purchase validation & social interaction.