Sportsgirl Pop Up

A Pop Up Beauty on Display.

Designed for flexibility and impact, Fusion’s custom pop-up for Sportsgirl showcases the brand’s new beauty collection with flair.

Pop. Glow. Shine.

Sportsgirl made their mark with this incredible pop up shop, showcasing their beauty range. The retail space was custom designed for the site, with the ability to be relocated to different events and shopping centres.

It features one large fabric print across the back with Sports Girl branding as well as two 2.4m tall giant lip glosses illuminated with custom programmed dynamic LED lights, using brand new technology. Fusion also implemented a custom rose gold rounded wall with interchangeable fabric prints as well as a high grip floor decal for consumers.

Key Focus Areas:

  • Concept & Development
  • Graphic Design
  • Installation

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