Penfolds Holiday Pop-Up
Premium Holiday Luxury in Transit.
For the holiday season, Fusion partnered with Penfolds to deliver a premium pop up activation and store fixturing across duty free airport retail. The objective was to elevate the brand presence in high traffic, time sensitive retail environments while driving engagement and sales during the peak holiday period.
Curated Holiday Experience in Duty Free Stores.
Fusion designed and installed bespoke store fixtures and curated pop up environments that showcased Penfolds’ award winning portfolio. Each installation balanced functionality with luxury, enabling efficient shopper flow while reflecting the brand’s heritage and craftsmanship.
The activation included interactive displays and merchandising elements designed to encourage product exploration, gifting, and impulse purchase. The holiday pop up drove a sales uplift for our client compared to the previous season, demonstrating the power of curated retail experiences in high footfall duty free sales converting environments.
