Reebok Hype Sessions 2025 | Immersive Brand Experience.
Reebok Hype Sessions 2025.
When Reebok showed up at DC’s HYPE SESSIONS, they weren’t there to play it safe… and neither were we. Fusion created a fully custom, retro inspired brand space that brought the iconic Reebok energy.
Three bold activation rooms.
A full 70’s style fit out.
PONG, VR, tote printing, and enough colour to stop scrolls and turn heads.
Every corner was designed to get people interacting, sharing, and soaking up that iconic Reebok nostalgia, with a future twist.
What We Delivered.
- Creative concept + full event design
- Custom built activation space + fit-out
- Three immersive rooms, each with unique theming
- Retro tech install (arcade +VR)
- Tote bag printing + 70’s style photobooth
- Full install, backdown + onsite logistics
