Lancôme Advanced Génifique Launch
Immersive & Premium Brand Experience.
For the launch of Lancôme’s iconic Advanced Génifique skincare, Fusion partnered with the global beauty powerhouse to create a premium, immersive in store experience across Myer and David Jones. The goal was to captivate shoppers, elevate the brand presence, and drive engagement with one of Lancôme’s most celebrated innovations.
How We Approached a Prestige Skincare Experience.
Fusion custom built bespoke props and designed a striking activation pop up that invited consumers to experience the product in an elevated, interactive environment. Every element, from material manufacturing to fixture detailing and matching colourways, was carefully crafted to reflect Lancôme’s luxurious brand DNA and scientific innovation.
Our expert team managed the end to end process, from concept creative design and fabrication to installation, ensuring flawless execution across multiple high profile department stores. The activations not only drew strong consumer attention but also reinforced Lancôme’s positioning as a leader in prestige skincare.
