Lacoste
Living the Crocodile Spirit.
Lacoste partnered with Play Retail to service key Myer and David Jones stores to provide engaged and skilled visual merchandisers, who deliver the brand’s global merchandising directive.
Bringing Lacoste’s Brand Story to Life.
Ongoing collaboration between Play Retail and Lacoste has kept the VM team deeply connected to the brand. This approach resulted in powerful in store displays across Myer and David Jones that maximised stock capacity, maintained consistent brand presence and drove sell through.
Key Focus Areas:
- Visual Merchandising
- Brand Ambassador
