Innisfree Store Fit-Out & Immersive Experience
Bespoke, Nature Driven Retail Fit Out.
Fusion partnered with global natural beauty powerhouse Innisfree to deliver a complete store fit out that captured the brand’s natural, eco conscious identity while elevating the customer journey. The project spanned the design, build, and installation of bespoke store fixtures, shelving, and curated display elements tailored to highlight Innisfree’s extensive skincare portfolio.
A Fusion of Nature and Innovation.
Beyond the physical environment, Fusion developed immersive in store experiences designed to encourage trial and discovery. Interactive touchpoints and custom fixtures were created to allow shoppers to engage directly with products, testing textures, scents, and formulations in a welcoming, premium setting.
From fixtures to full scale fit out, Fusion managed the project end to end, ensuring seamless execution, efficient timelines, and flawless detailing aligned with the brand’s global guidelines. The result was a modern, engaging retail environment that not only enhanced Innisfree’s storytelling but also deepened consumer connection through hands on product experiences.
