Gucci
Gucci Virtual Pop Up Experience.
To redefine the retail journey, Fusion designed and delivered an interactive pop up that brought Gucci’s product range to life through five 4K digital screens.
Interactive pop up store.
Development of an interactive virtual pop up store, that bridges offline to online, where customers can purchase Gucci products and have them delivered to their home. Fusion installed 5 interactive 4k screens, allowing customers to digitally interact with Gucci’s suite of products. By scanning a QR code, customers could purchase luxury Gucci items, in just a few steps. The customer journey came full circle, with purchased items being delivered to the customer’s doorstep the following morning.
KEY FOCUS AREAS
- Creative design | Interface design (UI) | User experience (UX)
- Interactive CMS | Mobile programming | E-commerce store integration
- Logistics & operations | Freight & Dispatch | Rollout installations
