Converse Project 96
Fusion Brings Digital Hype In Store.
Fusing digital engagement with physical retail, Project 96 turned the Converse launch into an exclusive, interactive experience. Fans who texted a code received a unique barcode granting access to a hidden display case.
Project 96
The Project 96’ was an activation driven by social media platforms into stores to create excitement for the new Converse product launch.
The ‘sneak peek’ meant customers would text a number shown on socials, they would receive a barcode which would take them into store. They could then scan the barcode which unlocked the covered display case for the opportunity to buy 1 of only 96 pairs of Converse kicks.
Our teams at Fusion carried out the design, production and installation, while also managing all digital elements.
KEY FOCUS AREAS:
- Concept & Development
- Graphic Design
- Digital
- Installation
