The collection is a combination of “Beyoncé’s love of athleticism and fashion with adidas’ performance and innovation to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance”.
Our team collaborated with adidas to design, produce and install a range of campaign assets in stores across Australia, including illuminated window light boxes, clear acrylic benches with faux floral arrangements, steel shoe plinths, apparel racks and large scale window graphics to complete it all.
