Retail Spotlight | Beauty & Skincare
Fusion acquires the Antidote to thrive in a post-pandemic world
March 17, 2021Retail Spotlight | Home & Living
March 31, 2023The beauty and skincare industry is a rapidly growing sector that shows no signs of slowing down, further fueled by a growing interest in sustainability and natural ingredients.
In this week’s Retail Spotlight, we’re focusing on this billion-dollar industry. According to GlobalData, the industry is projected to reach $2.1 billion by 2026, with consumer preferences shifting towards “clean-label” and “green” beauty.
Despite its dominance in the e-commerce industry, around 30% of consumers still prefer to purchase beauty products from physical stores. Therefore, we’ve identified some standout retailers who excel at providing a cohesive brand experience by integrating their digital and physical storefronts.
- Glossier
Seattle, USA
The first on our list is Glossier. Glossier’s branding is all about the natural look, as evidenced by their products’ minimalist packaging and barely-there makeup in their advertising, celebrating the “clean girl aesthetic” that has since stormed social media circles. The brand has been consistent with this messaging across all fronts, including their retail display windows.
One notable example is the pop-up retail display they had in Seattle, which opened in 2019. Located in the Capitol Hill neighborhood, the display is filled with plant-covered mounds and splashes of pink and purple.
We love how this retail display is consistent with the brand’s messaging while, at the same time, localising it by drawing inspiration from the natural topography of the surrounding area.
Source: https://hypebae.com/2019/4/glossier-seattle-pop-up-shop-emily-weiss-beauty-skincare-makeup
- Benefit x Sephora
Dubai, UAE
This campaign by Benefit—"They’re Real” was launched to introduce their Magnet Extreme Lengthening Mascara, a revolutionary product that uses real magnetic technology to deliver dramatic lash length and lift. To showcase the product's cutting-edge features, Benefit took over the window and launch space at Sephora Dubai Mall for its global launch in 2021. The display features a 49.2-foot interactive window display that's seamlessly integrated into Sephora's facade. As customers approach the window, advanced AI tracking technology detects their movements, allowing them to control the magnetic force emitted from the giant mascara wand.
We see this display as an excellent example of how retailers can use technology to create immersive experiences for their customers. By harmonizing the physical and digital worlds and inviting customers to play a key role in this story, retailers can foster a deeper connection from their customers to their brand. It's a testament to the power of creative thinking and innovation in the retail industry.
- Drunk Elephant
Paris, France
Drunk Elephant has been delighting customers with their House of Drunk pop-up experiences since 2018, which have appeared in key locations around the world, including London, Singapore, New York, and most recently, in Paris.
The pop-up experiences feature neon-lit retail displays and a playful color palette that reflects the brand's modern, vibrant aesthetic and ethos. We love how the brand maintains consistency in their messaging and aesthetic across all aspects of their brand and appreciate their fearlessness in using bold colors to create memorable and engaging experiences for their customers.
Source: https://www.moodiedavittreport.com/on-location-the-house-of-drunk-lands-in-paris/
- L’Occitane en Provence
Hong Kong
And lastly on our list is the French beauty and skincare brand L'Occitane en Provence. They opened their first eco-friendly themed storefront in Hong Kong's Pacific Place mall in 2021.
The store, dubbed as the “MEGA” store - to stand for “make Earth green again” - is designed to cater to the city's growing population of environmentally conscious consumers. As visible from its retail windows, the store features a range of low-waste products with refill options, a take-back program to recycle empty bottles, and green projects co-hosted with local environmental charities.
In addition to these, the store has taken further steps towards sustainability by eliminating paper and plastic bags and encouraging customers to bring their own bags instead. We applaud how L'Occitane en Provence is taking concrete steps towards sustainability and offering customers an opportunity to reduce their environmental impact.
To sum up the examples we’ve explored in this Retail Spotlight of the Beauty and Skincare industry, window displays have the power to make a lasting impression on customers and create a memorable brand experience. By leveraging creativity, technology and sustainability, retailers can effectively showcase their products, reinforce their brand messaging, and engage with customers in exciting new ways.
At Fusion, we value providing our retail partners with innovative yet sustainable materials as part of our efforts to help reduce their carbon footprint across every aspect of their business.
If you're ready to revamp your retail window display and take your brand to the next level, we're here to help. Reach out to one of our retail experts via [email protected] to start your journey towards creating an unforgettable retail experience.
The beauty and skincare industry is a rapidly growing sector that shows no signs of slowing down, further fueled by a growing interest in sustainability and natural ingredients.
In this week’s Retail Spotlight, we’re focusing on this billion-dollar industry. According to GlobalData, the industry is projected to reach $2.1 billion by 2026, with consumer preferences shifting towards “clean-label” and “green” beauty.
Despite its dominance in the e-commerce industry, around 30% of consumers still prefer to purchase beauty products from physical stores. Therefore, we’ve identified some standout retailers who excel at providing a cohesive brand experience by integrating their digital and physical storefronts.
