Lacoste partners with Play Retail to service key Myer and David Jones stores to provide engaged and skilled visual merchandisers, who deliver the brand’s global merchandising directive.
Constant collaboration between Play and Lacoste to ensure the selected VM team is fully immersed in the Lacoste brand. The result is impactful and engaging Lacoste displays throughout Myer and David Jones stores, ensuring maximum stock capacity, achieving consistent brand presence and driving sell through.
