Project 96

The Project 96’ was an activation driven by social media platforms into stores to create excitement for the new Converse product launch.

The ‘sneak peek’ meant can text a number shown on socials and they receive a barcode which then takes them into store. They could then scan the barcode which unlocks the covered display case for the opportunity to buy 1 of only 96 pairs of Converse kicks.

Our teams at OPG Global carried out the design, production and installation; and 24 Digital managed all digital elements.