Fusion to Play Globally

Play Retail strategically joins Fusion in a joint venture for the intentions of building a global initiative for strategic creative development and direction.

Play is a global retail design agency which designs and implements engaging retail experiences environments and in-store POS. “We have a passion for connecting brands with consumers” says Director, Steve Koch.

Play has been established for five years and Fusion will harness its level of creativity to establish new found markets and clients to add value and creativity not yet visible in the APAC region.

“We see this as a major fundamental venture. This will bring a new level of creativity and thought across our global market place” says Simon Norman CEO of Fusion.

For more information go to www.play-retail.com