CROSS-CULTURAL BRANDING AND STRATEGY

Fusion Group partners with its clients to provide brand and communication strategy across the APAC region. With 12 offices across the region, we can provide local knowledge on the ground, backed up by the power of the group on a regional level.

We listen, ask questions, conduct workshops and immerse ourselves in your organization to fully understand your business, your brand, your ambition — the challenges and opportunities you face both internally and externally. We then work with you to create a brief, define your objectives and develop an effective strategy that addresses their specific needs with the resources they have available.

We consider your brand in totality — cross platform, cross culture and long term. We help you connect with audiences by being relevant and exciting. We create messaging and marketing tools that reflects what is special and unique within your organization — we give people something they can believe in and want to belong to.

As a multi-cultural, multi-disciplined team working with clients all over the world, we understand the challenge of managing a brand across different cultures and markets. This has raised our awareness to the importance of embracing different cultural perspectives. We develop culturally relevant solutions that are not compromises, but the effective integration of different cultures’ particular strengths.

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EXAMPLES OF OUR WORK