Beauty Pop Up
Sportsgirl made their mark with this incredible pop-up shop, showcasing their new beauty range. The retail space was custom designed for the site and can be relocated to different events and shopping centres.
It features one large fabric print across the back with Sports Girl branding as well a two 2.4m tall giant lip glosses illuminated with custom programmed dynamic LED lights – using brand new technology. OPG also implemented a custom rose gold rounded wall with interchangeable fabric prints as well as a high grip floor decal for consumers.
CLIENT: Sportsgirl
BRAND: Sportsgirl Beauty
KEY FOCUS AREAS
Concept & Development
Graphic Design
Brand Activation
Installation